Public Relation is a kind of advocacy for someone/organization or product. Scope of work is somewhat limited to that of Advertising, Marketing and Journalism. PR professional has to create relationship with Media persons to get the Press release/ Video release published/broadcast. And contrast of advertising PR person has to get all that favour for FREE. No cost is paid to journalist for that. So PR person has to convince media-men completely for getting space for his/her product or organization.

In nuts it’s all about managing affairs for branding.So, taking the responsibilities in view, an aspirant for PR professional should be a skillful. His/Her communication skills should be the best to get the best. One should have command over languages specifically English and Hindi. One should be know how to write crisp and pragmatic releases and scripts.

There are lot of opportunities for PR professionals as every tiny and big organization/institute/ industry and even NGO keeps PR Officers. Big corporate houses give plum salaries and packages for their corporate communication managers.

Courses in Public Relation

Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public.

Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with.

PROs ensures internal cohesion in the company by maintaining a clear communications network between the management and employees.

Its first objective is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding.

Public relations as a separate career option has came into existence when lots of private or government companies and institution felt the need to market their product, service and facilities.

Public image is important to all organisations and prominent personalities. The role of public relation specialist becomes pertinent in crisis situations when the correct and timely transmission of information can help save the face of the organisation.

Career Prospects in Public Relations

Public relations is broadly practiced for product publicity, corporate publicity, to have better relations with the government, to publish corporate publications like newsletter, bulletins, magazines for employees etc.

Eligibility : Bachelors degree in any discipline preferably with social sciences, liberal arts and humanities is required to take up a course in this field.

Job prospects and Career Options : Public relation officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc.

PR Institutes in India